Posted on 10th Jun 2015
The campaign will launch across a variety of cable TV networks, including MTV, VH1 and Oxygen during primetime, the fringes and other day parts. Additionally, free-standing inserts (FSIs) with value saving coupons will be distributed in major U.S. markets in Sunday newspapers. Event sampling, in-store promotions, digital and social media will round out the marketing push.
"We continue to support Bikini Ready with national support and local promotions to drive turns," says Mike James, CEO of Inergetics. "Our commitment to investing in brand building is paying off in noteworthy results. Bikini Ready continues to garner shelf space and consumer relevancy while gaining market share," James added.
"The new Bikini Ready campaign is just in time for this summer's peak season and is designed to highlight what it means to 'Always Be Bikini Ready,' " states Jim Kras, CMO. "Furthermore, as our business grows, so does our ability to produce high quality and compelling advertising in a manner that is tailored to our brands. It's exciting to shoot, edit and produce videos that showcase our talented creative team."
The "Always Ready" TV campaign was created by Inergetics' in-house creative department led by Associate Creative Director, Alexis Graf and Director of Content, Alexander J. Pappas.
"Always Ready" TV Commercial: https://vimeo.com/152299898
Bikini Ready's complete line of women's weight loss solutions includes Weight Loss Catalyst® and Cleanse Cleanse nutritional supplements, as well as Yummy Nutrition Shakes. Bikini Ready Gummies were launched earlier this year to help consumers energize workouts, boost metabolism and reduce fatigue. Bikini Ready products are available at ShopRite, Winn-Dixie, Bi-Lo, Meijer, Harris Teeter, H-E-B, Ingles and Harveys, as well as leading e-tailers such as Amazon, Bulubox.com, LuckyVitamin.com and BodyBuilding.com.